Systems and methods for selecting aesthetic settings for use in displaying advertisements over a network

摘要

Systems and methods are provided for selecting aesthetic settings that increase, and preferably optimize, the yield (e.g., click-through rate) of advertisements displayed over a network (e.g., within internet web pages). A system can generally comprise a database and a an aesthetic yield application. The database can be configured to store a plurality of aesthetic templates, and each aesthetic template can comprises at least one aesthetic parameter and a value for the parameter. The aesthetic yield application can be configured to receive a request over the communications network. In response to the request, aesthetic yield application can select an aesthetic template from a plurality of aesthetic templates for use in displaying at least one advertisement over the communications network. Also, the aesthetic yield application can track responsiveness of the end user to the at least one advertisement displayed in accordance with the selected aesthetic template. Other embodiments are also claimed and described.