METHOD FOR EXPOSURING ADVERTISEMENT USING KEYWORD RELEVANCE AND SYSTEM FOR EXECUTING THE METHOD

摘要

A kind of method, an advertisement exposure is set to be provided to an advertisement by keyword related with user's keyword for a kind of system by using keyword association and for executing method, to obtain the covering of advertisement and improve the effect of advertisement by the increase of the quantity of the time for exposure of advertisement. Maintain a keyword association DB, there keyword phase cross-correlation and according to keyword association (S301) store. One user's keyword is entered from a user terminal, it is thus identified that whether first keyword advertisement corresponding with user's keyword has (S302). Otherwise, corresponding to user's keyword one relevant keyword extraction is in conjunction with DB (S304). It confirmed that the keyword whether extracted is the second keyword advertisement corresponding to relevant keyword, Article 2 advertisement is sent to a user terminal (S305).