APPARATUS AND METHOD FOR REGISTERING AND MANAGING CONTENT COPYRIGHT IN ADVERTISEMENT OPEN MARKET SYSTEM BASED ON CONTENT COPYRIGHT CLEARING

摘要

One device and a kind of method, it is arranged to register and manage the copyright for different contents for a content copyright to be registered and managed in the advertisement disclosure market system removed based on content copyright, such as UCC (user creates catalogue), sound source, etc. and the infringement for preventing copyright. One intrinsic value of the content of requested and by comparing requested content the intrinsic value of one copyright registration unit (211) storage content registration therein, has the intrinsic value of previously registration content. In addition, copyright registration unit stores and records copyright information. One content-advertisement coalignment (233) matches the content that an advertiser elects from registration content, the advertisement with advertiser's registration. When consumer applications content, an allocation unit (250), which distributes the content to match to consumer, makes advertisement exposure by the content in power.