Brief description of the diffusion of a multimedia content of the target on a terminal of the mobile telephony

摘要

The present invention relates to a process of diffusion of a multimedia content on a mobile telephone terminal, in which, during the execution of a predetermined program by the mobile telephone, an application contained in the mobile terminal carried out automatically the steps of: - (304) to select a multimedia content from among a plurality of multimedia contents recorded in a memory space of the mobile terminal, as a function of contextual parameters, - (305) broadcast the multimedia content on the terminal mobile.application particular to the diffusion of contextual of advertising messages on a mobile telephone terminal.