SYSTEMS AND METHODS FOR ADVERTIZING TELEVISION NETWORKS, CHANNELS AND PROGRAMS

摘要

PPROBLEM TO BE SOLVED: To control the presentation of advertisements that are associated with television networks, channels, and programs, and to unicast each advertisement associated with a network to numerous television systems in parallel. PSOLUTION: The presentation of advertisements associated with television networks, channels, and programs is controlled by determining at television viewer equipment whether the television networks, channels, or programs with which the advertisements are associated are unavailable to the television viewer or are undesirable to the television viewer. Once this determination is made, the television viewer equipment then presents the advertisements, or selects and presents suitable alternative advertisements. Unicasting each network advertisement to all television systems is enabled by broadcasting each advertisement with a network identifier to all the television systems, and then by determining whether a local affiliate for that network is available and not designated as undesirable by the television viewer. Based upon this determination, the advertisement or a suitable alternative is then presented to the television viewer. PCOPYRIGHT: (C)2010,JPO&INPIT