The taste extracting equipment, in every taste selection manner and the taste

摘要

A preference extracting apparatus includes a text information obtaining section that obtains text information having correspondence with a scene being currently played when video contents having text information having correspondence with each scene is played, a keyword extracting section that extracts a keyword for measuring user's preference based on the text information, a presenting section that presents the user a fact that the keyword has been extracted, a preference value defining section that defines a preference value of the user regarding the extracted keyword in accordance with the response by the user to the presentation, a storage section that establishes correspondence between the keyword and the preference value and stores them as the user's preference information in predetermined storage means.