Methods and systems enable users of video games to interactively adjust the characteristics of a customizable game items, such as avatars or any animate or inanimate items. Users are presented with a plurality of items through a user interface employing an interactive configuration process. Each item may correspond to one particular configuration of the customizable game item. The user is enabled to assign a subjective value to any of the items, corresponding for example to the user's likes or dislikes. The methods and systems then may identify a new set of items that take into account the subjective evaluation and may present them to the user through the user interface. The user again is enabled to assign a subjective value to any of the items, and the process may be repeated. Thus, the disclosed methods and systems may generate a customized game item that is increasingly satisfactory to the user.
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