To the occasion where the viewer views the contents, it plays back with the playback procedure which responds to the dynamic condition for being set to the contents. This time, the contents object data entry section acquires the contents object which is input from outside. If it is necessary, contents object is retained to the contents object data-hold section. Contents object includes playback rule and the contents data. The playback rule appraisal execution section acquires the playback rule inside contents object, follows to playback rule and processes. Re-Siyoubu plays back the reproducible data which the playback rule appraisal execution section appoints. The identifier administration section keeps the identifier of the contents object reproducing arrangement, offers the identifier which has been kept in compliance with request. Because of this, following to the playback rule which is set to the contents object data, it is possible to control the playback procedure which responds especially and the dynamic condition for playing back.
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