SYSTEM AND METHOD FOR REPRESENTATIVE ALLOCATION AND PRICING OF IMPRESSION SEGMENTS OF ONLINE ADVERTISEMENT IMPRESSIONS FOR ADVERTISING CAMPAIGNS

摘要

An improved system and method for representative allocation and pricing of impression segments of online advertisement impressions for advertising campaigns is provided. An inventory of online advertisement impressions may be grouped in impression segments according to attributes of the advertisement impressions and advertising campaigns for impressions targeting specific attributes may be received. A representative number of advertisement impressions from the impression segments may be determined for allocation to the advertising campaigns by maximizing the prices of the impression segments for each of the values of the advertising campaigns. The representative number of advertisement impressions from the impression segments may be allocated for the advertising campaigns, and the price of each of the advertising campaigns may be output for the allocated advertisement impressions.