SYSTEM AND METHOD FOR APPLYING IN-DEPTH DATA MINING TOOLS FOR PARTICIPATING WEBSITES

摘要

A method for enabling a Website to provide a ranking formula for data relevant to visitor activities. The method includes aggregating the data, monetizing the activity data and correlating the data, such that information is derived to enable a desired expansion of at least one designated activity. Another method is disclosed for managing an ad campaign for a Website based a visitor's previous activities. This second method includes analyzing a visitor's behavior resulting in observations such as that a visitor is a gadget-lover or is interested in babies' accessories. The method also includes tagging a visitor's profile with the respective observation, deciding by the Website as to the demographic factor to be targeted for an ad. For example, if the Website is selling chairs, people are located who are building new houses or who are interested in furnishings. Finally the most relevant ads are served to each visitor according to his profile.