METHOD, SYSTEM AND COMPUTER PROGRAM PRODUCT FOR DISTRIBUTING A MARKETING MESSAGE OVER MOBILE DEVICES

摘要

A method for distributing a marketing message over mobile devices includes the steps of receiving an offer of an incentive for a user of a mobile device to participate in distributing the marketing message. The method includes the steps retrieving a contact list of individuals from the mobile device, the retrieving being facilitated by a software module received by the mobile device, and compiling a list of selected individuals from the contact list to receive the marketing message. The method includes the steps sending the selected individuals the marketing message, the sending being facilitated by the software module, and tracking a number of the selected individuals that were sent the marketing message.