A method and system for sponsorship of a recipient by a distributor in an MLM system for purposes of providing humanitarian aid. In the method, a multi-level distribution system is provided. A plurality of distributors markets and sells a product or service to consumers through the multi-level distribution system. A first goal is defined for a distributor in the multi-level distribution system. In addition, a pool of recipients is provided. The pool of recipients receives humanitarian aid, in part based on the actions by distributors in the multi-level distribution system. It is determined when the distributor achieves the first goal. Upon achieving the first goal, a recipient is assigned to the distributor. Sponsorship of the recipient by the distributor is provided. Specifically, sponsorship allows the recipient to receive humanitarian aid, as long as the distributor satisfies conditions of the first goal.
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