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SYSTEM AND METHOD FOR USING CONTEXTUAL SECTIONS OF WEB PAGE CONTENT FOR SERVING ADVERTISEMENTS IN ONLINE ADVERTISING
SYSTEM AND METHOD FOR USING CONTEXTUAL SECTIONS OF WEB PAGE CONTENT FOR SERVING ADVERTISEMENTS IN ONLINE ADVERTISING
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机译:使用网页内容的上下文部分在在线广告中服务广告的系统和方法
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摘要
An improved system and method for using contextual sections of web page content for serving advertisements in online advertising is provided. A publisher may use a tool to identify sections of a web page that represent content to be used in contextual advertising. When rendered by a web browser, content from marked sections may be extracted from the web page and sent to an advertisement server for selectively matching advertisements for display to a user. Features may be identified from the content sections and used to select advertisements matching the extracted content of the web page. In particular, the features identified from the content sections may be matched with features designated by advertisers for advertisements. Web page placements may be allocated for advertisements matching the extracted content, and the advertisements may be served for display with the web page.
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