Aspects relate to providing markers related to a mapping application, wherein the provided markers are selectively modified as a function of the relevancy of the markers to a person that has requested the markers. The relevancy is determined based on one or more indicators included in the marker. The indicators answer questions related to who, what, when, where, and why. Markers can be ranked based on the association between the person that requested the marker and the person that provided the marker. Further, a copy of an original marker can be modified to conform with the relevancy of the marker to the requestor.
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