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Method and Apparatus for Better Web Ad Matching by Combining Relevance with Consumer Click Feedback
Method and Apparatus for Better Web Ad Matching by Combining Relevance with Consumer Click Feedback
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机译:通过将相关性与消费者点击反馈相结合来更好地匹配Web广告的方法和装置
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摘要
A method and apparatus are provided for better web ad matching by combining relevance with consumer click feedback. In one example, the method includes receiving a query page, extracting features from the query page, re-weighting the query page, evaluating the query page in light of each ad in order to score each ad and pick substantially best ad matches of the indexed ads, and returning the substantially best ad matches to the consumer computer.
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