Method, system, and computer readable medium for ranking and displaying a pool of links identified and aggregated from multiple customer reviews pertaining to an item in an electronic catalog

摘要

Techniques described enable an entity, such as a company employing an e-commerce website, to leverage user-provided content, such as customer reviews of an item, to better customers' shopping experiences. To do so, customer reviews pertaining to an item may be examined to determine if the reviews contain links to other items. These links within the customer reviews may then be aggregated and sorted (e.g., ranked) according to certain criteria. The links may be sorted based on a number of times that the links are used in the reviews and/or on ratings of the items associated with the links. One or more of the links may then be displayed on the website. For instance, these links may appear on an item review page adjacent the customer reviews. Customers navigating to the item review page may then peruse the customer reviews as well as the displayed links that customers have used within the reviews.