Methods, systems and apparatus for interactive audience participation at a live entertainment event

摘要

A method and system provide interactive participation during activity occurring at a college campus venue. Enjoyment for a plurality of enrolled participants is enhanced. Participants employ wireless interactive devices that present a promotional message and include user input and output interfaces. Participants are queried, and enter answers via the user input interface. The promotional messages are preferably related to businesses and other organizations associated with the college campus venue.