Methods and system for facilitating bids for placement of offers in an alternative payment platform

摘要

Methods and systems are provided for facilitating bidding for placement of alternate offers in an alternative payment platform, including methods and systems for providing a platform for presenting alternate offers the completion of which serves as an alternative to payment for an item associated with a primary offer, receiving a bid for the opportunity to present an alternate offer in the platform, wherein the bid is associated with a placement attribute, wherein the placement attribute is at least one of an attribute of a prospective user and an attribute associated with the presentation of the alternate offer, and determining a placement of the alternate offer based at least in part on the bid.