首页>
外国专利>
Determining strategies for increasing loyalty of a population to an entity
Determining strategies for increasing loyalty of a population to an entity
展开▼
机译:确定提高人群对实体忠诚度的策略
展开▼
页面导航
摘要
著录项
相似文献
摘要
A method and system is disclosed that provides: (a) a theoretical framework for designing psychological research that uncovers individual decision-making networks, both in terms of sampling requirements and questioning methods, (b) an implementation interface to schedule and administer the appropriate question sequences between an interviewer and a given individual, in real-time, via a web-based system, and (c) a coding and analysis system to summarize and quantify the potential of alternative decision structures to be used to optimize the development of marketing and communication strategies.
展开▼