SYSTEM AND METHOD OF LEVERAGING PROXIMITY DATA IN A WEB-BASED SOCIALLY-ENABLED KNOWLEDGE NETWORKING ENVIRONMENT

摘要

Systems and methods for leveraging proximity data in a web-based socially- enabled information networking environment are disclosed. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, of semantic advertising via semantic profiles. One embodiment can include, receiving a model profile from an advertiser, enforcing a set of rules that govern accessibility of the web content, parsing the model profile to obtain a first set of model user metadata associated with the ideal set of user characteristics, comparing model user metadata of the first set of model user metadata with user metadata of a set of user metadata of a semantic user profile of a user, and generating a correlation index to indicate a degree of correlation between the model profile and the semantic user profile.