SYSTEM FOR DYNAMIC AD SELECTION AND PLACEMENT WITHIN A VOICE APPLICATION ACCESSED THROUGH AN ELECTRONIC INFORMATION PAGE

摘要

A system for dynamic advertisement selection and presentment within a speech application is provided. The system includes a user operable network browsing interface in communication with a server on a data network; at least one voice link to a voice application interface, the link or links accessible to the user working within the browsing interface; a pool of at least one advertisement for presentment; and a selection engine accessible to the voice application interface for receiving criteria originated from the server for advertisement ranking and for selecting an advertisement from the pool of at least one advertisement for placement based on the received criteria.