HANDHELD COMMUNICATIONS DEVICE IN SYSTEM FOR AND METHOD OF ENHANCING PRODUCT SELECTION AND PURCHASE IN RETAIL ENVIRONMENTS

摘要

A system for, and method of, enhancing product selection and purchase in a retail environment, utilizes a handheld device that includes a cellular telephone operative for long-range, mobile, wireless communication over a wide cellular network, a solid-state imager having an array of image sensors for capturing return light from a target, and a communications interface operative for short-range, mobile, wireless communication over a local network associated with the retail environment. A controller is operatively connected to the telephone, the imager and the interface, and is operative for automatically pairing the handheld device with the local network by operating the imager to capture the return light from a command target code associated with the retail environment.