CONTENT REPRODUCTION AND CONTENT PUBLICATION METHODS AND CLIENTS THEREFOR ENABLING CONTENT USER OR CONTENT PUBLISHER TO SELECT ADVERTISEMENT INSERTED IN MEDIA CONTENT

摘要

Provided are content reproduction and content publication methods and apparatus therefor. The content reproduction method selects an advertisement to be inserted in a media content by referring to information about advertisements capable of being inserted in the media content, inserts the selected advertisement into the media content received from a media server, and reproduces the media content, thereby enabling a client reproducing the media content to dynamically configure the advertisements being inserted to the media content, according to a user selection. Thus, a content user can actively select advertisements to be watched.