MOBILE TERMINAL AND METHOD FOR OFFERING ADVERTISEMENT SERVICE, BOTH OF WHICH OFFER THE ADVERTISEMENT SERVICE EFFICIENTLY AND IMPROVE A USER SATISFACTION INDEX

摘要

PURPOSE: A mobile terminal and a method for offering advertisement service are provided to improve a user satisfaction index by comparing the advertisement selection information, set by a user, with the advertisement delivery information and so displaying a part or the whole of the advertisement content.;CONSTITUTION: The mobile terminal for offering the advertisement service includes: a controller(330) which compares an advertisement information for selecting an advertisement desired by a user with an advertisement delivery information included in a received push message, when the push message for offering the advertisement is received from a service server, and then determines it according to the comparison result, whether the advertisement corresponding to the push message is realized; and a display unit(340) which displays a part of the whole of the advertisement.;COPYRIGHT KIPO 2010