Web search technology and web content, combined with the matching and ranking of sponsored search listings

摘要

It discloses a kind of for using computer network, in response to the searching request from searchers, the system for generating search result list. First database including more than first a search entries is maintained. The second database including the document with general web content is maintained. Searching request is received from searchers. The first group searching entry is identified from first database, and identifies the second group searching entry from the second database, and the first group searching entry has generation and the matched document of searching request, and the second group searching entry, which has, to be generated and the matched document of searching request. Confidence score is determined for each entry from the first group searching entry, and wherein confidence score is the correlation according to each entry when compared with the entry of the second group searching entry and determination. Based in part on the confidence score of each search entry, sort to from the search entry of the first group searching entry identified.