METHOD AND A SYSTEM FOR MAPPING SUBSCRIPTION FILTERS TO ADVERTISEMENT APPLICATIONS, PARTICULARLY FOR TRANSFERRING AND DISPLAYING ADVERTISING CONTENTS IN A MOBILE DEVICE

摘要

PURPOSE: A method and a system for mapping subscription filters to advertisement applications are provided to implement the data transfer of a targeted mobile advertisement by mapping subscription identifiers to an advertisement application after receiving the advertisement application.;CONSTITUTION: An advertising client(410) is associated with data facade in a mobile device, and a subscription filter for each advertisement application(430,432,434) is transferred from the advertising client to the data facade. A subscription identifier for each advertisement application is received from the mobile device, and is mapped to the advertising application. The advertising data are obtained from the mobile device, and are returned to the advertisement application.;COPYRIGHT KIPO 2010