PURPOSE: A user interface providing device based on structured rich media data and a method thereof are provided to support free expression and interaction with users in various circumstances using multimedia components.;CONSTITUTION: A contents generating unit(400) generates user interface scene information which includes information about rich media data, information related to user interface, and user interface format which includes terminal/user information. An encoding unit(410) encodes the generated rich media user interface. A transmitting unit(420) transmits the encoded rich media user interface to a terminal.;COPYRIGHT KIPO 2010
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