SERVER APPARATUS, USER INTEREST LEVEL CALCULATION METHOD, USER INTEREST LEVEL CALCULATION PROGRAM AND INFORMATION PROVIDING SYSTEM

摘要

PROBLEM TO BE SOLVED: To provide a server apparatus, a user interest level calculation method, a user interest level calculation program and an information providing system that can enhance the accuracy of the level of a user interest in a webpage and the like.;SOLUTION: The server apparatus obtains, from a terminal device, scrolling operation information to a display area of the terminal device and content identification information identifying a content displayed in the display area, and calculates a level of the user interest in the content identified by the obtained content identification information from the obtained scrolling operation information.;COPYRIGHT: (C)2011,JPO&INPIT