AUCTION METHOD AND SYSTEM USING BIDS DEPENDING ON CLICKS OR VIEWS AND PERIOD, ADVERTISING METHOD AND SYSTEM, AND CHARGING METHOD AND SYSTEM

摘要

Disclosed are an auction method and system, an advertising method and system, and a charging method and system, based on bid prices depending on clicks or exposures, and a time period. The advertising method may include verifying an advertisement exposure priority determined with respect to an advertisement of an advertiser, based on a bid price per click (or a bid price per exposure), and a period-based bid price which may be input from the advertiser, and exposing the advertisement of the advertiser during a time period corresponding to the period-based bid price, through an advertisement exposure region depending on the verified advertisement exposure priority, wherein an advertising fee depending on the exposure of the advertisement may be calculated based on the bid price per click (or the bid price per exposure), a number of clicks (or a number of exposures) which may actually occur with respect to the advertisement during the time period, and the period-based bid price.