Provided is a viewing terminal apparatus that can present an appropriate result of statistics on viewing of a content for diversified viewing modes. The viewing terminal apparatus includes: a category determining unit that determines, as a viewer category, a relationship between viewers who are viewing a content displayed on a display; a transmitting unit that transmits, to the viewing statistics-gathering apparatus, first viewing status information indicating the content that is being viewed by the viewers and the viewer category determined by the category determining unit, the content being associated with the viewer category; and a viewing statistics presenting unit that obtains viewing statistics information from the viewing statistics-gathering apparatus, and presents a result of statistics that is (i) indicated by the obtained viewing statistics information and (ii) a result of statistics on viewing of a content only by viewers who belong to a predetermined viewer category.
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