IDENTIFICATION OF RELATED BID PHRASES AND CATEGORIES USING CO-BIDDING INFORMATION

摘要

The present invention provides a method and system for determining related bid terms. The method and system includes accessing a term database to determine a plurality of term pairs, the term pairs being paired terms bidded together in a term bidding operating environment. In the method and system, for each of the plurality of term pairs, the method and system includes determining similarity values for each of the term pairs. The method and system further includes generating a similarity matrix using the determined similarity values. And, the method and system includes generating an output result based on a co-bidded relationship between at least one of the terms and advertising information.