CONTROLLING TRANSMISSION OF A CONTENT ITEM TO A USER TERMINAL BY INDEPENDENTLY TRANSMITTING ADDITIONAL CONTENT TO THE USER TERMINAL

摘要

An infrastructure (136, 138, 140, 142) for a delivery of content items such as SMS messages (134) or MMS messages in a mobile communications network (100) is proposed, wherein these primary content items are augmented by secondary content items, e.g. advertisements (150). A method embodiment related to the proposed network infrastructure is performed in a content provisioning server (138) and comprises the steps of receiving (S6) a content indicator (146) indicative of content of the first content item; determining (S7) a second content item based on the content indicator; and transmitting (S8) the second content item towards a user terminal (132), wherein a transmission path (S8, S9) of the second content item in the mobile communications network is at least in part separate from a transmission path (S3) of the first content item.