APPARATUS AND METHOD FOR REPLACING A BROADCASTED ADVERTISEMENT IN RESPONSE TO AN ATTEMPT BY THE VIEWER TO SKIP OR FAST-FORWARD THROUGH THE ADVERTISEMENT

摘要

According to one embodiment of the invention, an apparatus comprises a tuner/demodulation unit, a data storage unit and a data processing unit. The data processing unit is coupled to the tuner/demodulation unit and the data storage unit. The data processing unit is adapted to detect an operation that accelerates playback of an advertisement that is part of incoming digital content received by the tuner/demodulation unit, and in response to detecting the accelerated playback, to retrieve a secondary advertisement from the data storage unit, to display the secondary advertisement and to display an image that allows the user to discern the remaining time for such a display. The secondary advertisement has a playback time greater than a normal playback time of the advertisement.