DATA VISUALIZATION PLATFORM FOR SOCIAL AND TRADITIONAL MEDIA METRICS ANALYSIS

摘要

According to some embodiments, data may be received from a plurality of remote data sources. The received data may be, for example, associated with a plurality of social and traditional media sources. The received data may be aggregated based on an association with an entity and stored. At least two superimposed graphs may then be automatically provided on a user display, including (i) a first graph having an x-axis representing time and a y-axis representing an amount of social networking activity in the aggregated data and (ii) a second graph having an x-axis shared with the first graph and a y-axis representing a financial value associated with the entity.