A method and system automatically obtain user page data from at least one social networking site, using at least one computerized device and automatically monitor the social networking site using the computerized device to detect an event. Upon the detection of an event, the method and system automatically identify a variable information document from a repository based on the topical content of the event using the computerized device. The method and system automatically select data from the user page data that matches the topical content of the event using the computerized device; automatically generate a variable data print instance by combining the images and text from the user page with the variable information document using the computerized device; and automatically output the variable data print instance to a user of the social networking site using the computerized device.
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