Systems and Methods for Integration and Anomymization of Supplier Data

摘要

The present solution is directed to methods and systems for maintaining anonymity of segment data from a third party provider while performing segment targeting via a demand side platform (DSP). The DSP receives one or more segment identifiers for segment data from a data supplier. The DSP may provide a pixel for segmented targeting of an impression opportunity for an advertisement exchange. The DSP may receive from the data supplier, a tracking agent to associate data collected via the demand side platform with the segment identifier. A bidder of the DSP provides a placement of an advertisement matched to an impression opportunity, the placement including the tracking agent and the pixel. The DSP may receive segment data from the data supplier based on execution of the tracking agent, the segment data corresponding to the segment identifier for the placement.