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Computer System, Methods, Computer Models, and Computer Software for Enhancing a Customer List for a Targeted Marketing Campaign
Computer System, Methods, Computer Models, and Computer Software for Enhancing a Customer List for a Targeted Marketing Campaign
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机译:用于增强目标营销活动的客户列表的计算机系统,方法,计算机模型和计算机软件
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摘要
Various computer systems, methods, computer models, and computer software are provided for enhancing a customer list for a targeted marketing campaign. One embodiment is a computer system comprising: a data storage device comprising: a customer list comprising customer information for a plurality of customers; and a survey results database for storing the results of a survey of each of the plurality of customers; a predictive computer model which models a relationship between the customer information and the results of the survey; and a scoring algorithm configured to generate a score for each of the plurality of customers based on the predictive computer model.
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