Exemplary embodiments of the invention provide a gaze guidance degree calculation system capable of implementing a compact and low-cost apparatus and surely obtaining a proper eye-flow. According to exemplary embodiments, a layout apparatus where a layout image is segmented into a plurality of regions, and positions of representative regions of the specific regions and gaze attraction strength indicating strength of gaze-attraction to the specific regions are calculated. Next, a plurality of the specific regions in the layout image are set by using a starting point as a reference, and gaze guidance strength indicating a degree of gaze-guidance from the starting point to the specific regions is generated based on the gaze-attraction strength of the representative points in the specific regions.
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