Disclosed is a denim fabric in which the design is printed by warp printing, wherein the design is transferred from a transfer paper on which the design is printed to a bundle of warp by heat and pressure during a weaving process. Particularly, the denim product according to the present invention enables expression of a special design capable of being not expressed with a single design since the design formed in a warp by warp printing is combined with or overlaps with the color of a weft in the case of using a weft as a dying yarn.
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