METHOD FOR SCORING INDIVIDUAL NETWORK COMPETITIVENESS AND A NETWORK EFFECT IN AN ONLINE SOCIAL NETWORK

摘要

PURPOSE: A method for scoring individual network competitiveness and a network effect in an online social network is provided to measure an individual competitiveness, a network effectiveness, a network competitiveness, and a social rank.;CONSTITUTION: Individual indexes are derived by the tie of each node(S100). Social capital indexes are derived by the tie of each node(S110). Social capital evaluation indexes are derived by the tie of each node(S120). Competitiveness transferrable coefficients are derived by the tie of each node(S130). An individual competitiveness is derived by each node(S140). A transition available competitive power is derived by the tie of each node(S150).;COPYRIGHT KIPO 2011