PURPOSE: An agent based personalized multimedia jukebox system is provided to download a most preferable content to a reproduction terminal by automatically grasping the preferred genre of a user. CONSTITUTION: A content storage unit(250) stores a multimedia content downloaded from a server. A collection agent(210) collects use information including the information which is generated in the process of the multimedia content generating. A usage information storage unit(240) stores the collected use information. A recommending agent(220) recommends the multimedia content based on the use information. The use information comprises web log information.
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