Uses keyword comparison the announcement evaluation method which, the announcement appraisal system, being record

摘要

PROBLEM TO BE SOLVED: To provide a method and system for evaluating the advertising contents of keyword advertisement.;SOLUTION: This evaluating method comprises a step of crawling an URL (Uniformed Resource Locator) registered by an advertiser, and extracting an URL keyword relevant to an advertising site, a step of extracting an objective keyword from a plurality of pieces of advertisement information registered in relation to the URL, and a step of determining attention evaluation advertisement information with low relevancy with advertising site by keyword comparison of the extracted URL keyword with the objective keyword.;COPYRIGHT: (C)2009,JPO&INPIT