Method and Apparatus for Visualizing and Analyzing Unit Pricing for Digital Product Purchases to Determine Revenue Optimization Opportunities for Service Provider

摘要

Customers who purchase a digital service under a subscription-like payment model are grouped according the value each receives, which is computed from stored transaction data as the amount the customer pays divided by the benefit the customer receives. Customers who pay more or less than a mid-range “normal” price may be given price adjustments to bring the value they receive closer to the normal price.