SYSTEM AND METHOD FOR NETWORK LOCAL AFFILIATE TO USE AIRTIME ON A TELEVISION NETWORK IN A RETAILER LOCAL AFFILIATE OF A NATIONAL NETWORK SERVICE PROVIDER

摘要

A system and method for managing airtime on an out-of-home television network may include partitioning out-of-home television network airtime between a national network service provider and retailer local affiliate. Unbooked airtime may be reserved for a booking agent. In response to identifying the booking agent, the booking agent may be enabled to book reserved airtime on the out-of-home television network. Airtime may be booked with content in response to receiving a booking request. The content may be uploaded and distributed for display on the out-of-home television network.