Systems and Methods for Balancing a Business Margin Against a Target Customer Value to Fulfill a Request to Purchase a Plurality of Items

摘要

The present invention is directed towards systems and methods for balancing a business margin against a target customer value to fulfill a request to purchase a plurality of items. An initial sale price for a request to purchase the items is calculated, the initial sale price based on a sum of retail prices for the items, discounted by a predetermined target customer value. An initial business margin for the request is determined, the initial business margin based on the sum of the retail prices for the items minus a sum of predetermined net prices for the items. The initial sale price is adjusted to create an intermediate sale price, responsive to the initial business margin being outside a range defined by a lower business margin threshold and an upper business margin threshold, and the intermediate sale price is compared to the initial sale price to create a final sale price.