Delivering Personalized Media Items to Users of Interactive Television and Personal Mobile Devices by Using Scrolling Tickers

摘要

A system and method of delivering personalized media items to users of an interactive television is disclosed. The system comprises a television terminal, a computing device and a remote control device. The system stores a personal profile for each of its users. Personal mobile devices associated with the users are connected wirelessly to the computing device. Identities of the users may be transmitted from the personal mobile devices to the computing device. Media items are selected based upon the personal profiles according to a predetermined algorithm. Media items may be displayed using scrolling tickers on the television terminal. In one embodiment, a detailed content of a selected media item may be delivered either on the television terminal or on a display of one of the personal mobile device. In another embodiment, scrolling tickers may also be displayed on displays of the personal mobile devices.