Activity based mobile ad system and internet business model

摘要

An activity based mobile application system and Internet business model is described. The ABMAS harnesses a diverse set of mobile device apps sensing mobile user activity with a sponsor ad auction engine. The disclosed mobile ad system allows sponsors to identify and bid on mobile ad placement to motivated buyers in need of sponsor products or services as perceived to exist from performance of specific activates. The bid winning ads are sent to mobile users located within a selected range from sponsor fulfillment station within an auction site region, whereby mobile app users in performance of some activity become motivated, triggering needs for vendor ad offerings while the user's need initiation and motivation is temporally and geographically proximate to the vendor for fulfillment of the mobile app user's needs.