ADVERTISEMENT DISPLAY SERVER DEVICE, ADVERTISEMENT DISPLAY METHOD, PROGRAM FOR ADVERTISEMENT DISPLAY SERVER DEVICE, AND RECORDING MEDIUM

摘要

An advertisement display server device, an advertisement display method, a program for advertisement display server device, and a recording medium for giving an application chance to a plurality of advertisers and enhancing advertisers' convenience are provided.;An advertisement keyword is received from advertiser terminal devices 20, an application unit price per application unit of the advertisement keyword is calculated based on the number of application units applied for the advertisement keyword from plural advertiser terminals 25, information on the number of application units applied for the advertisement keyword at the application unit price is received from the advertiser terminal devices, when a search keyword is received, the advertisement keyword associated with the search keyword is decided, the number of application units and advertisement contents stored in association with the decided advertisement keyword are extracted, and a display priority order for displaying the advertisement contents is decided based on the number of application units.