SYSTEM AND DEVICE FOR FACILITATING MOBILE ENROLLMENT AND PARTICIPATION IN A LOYALTY CAMPAIGN

摘要

The present invention relates generally to consolidating loyalty campaign enrolment procedures and centralizing management and storage of both merchant and customer information relating to loyalty campaign implementation and participation. Specifically, the device and system provides a means whereby merchants are able to unilaterally implement loyalty campaigns and encourage enrolment through an automatic enrolment procedure. The system implements the messaging infrastructure of mobile communication device to associate a phone number with a customer such that enrolment to a merchant's loyalty campaign requires little more than the customer's use of a recognized transaction instrument and a remote communications device.