Methods for Balancing Brand Perception on Computer Network Information Sources

摘要

Method of present invention provides for subscribing subscribers to a brand notification service, monitoring the computer network information sources for the brand mention, determining references located on the computer network information sources and containing the brand mention, scoring the references according to a predetermined scoring approach resulting in a brand mention score, determining whether the brand mention score is within a predetermined score range, and if the score is within the predetermined score range, then notifying the subscribers of the brand mention and supplying the subscribers with links to the references containing the brand mention.